Hard Data on Swim Sales Trends from NPD

NPD Apparel Industry Analyst Kristen Classi Zummo shares some great hard data and insights into how swim sales have gone so far in 2022, including which price points are performing the best, and how current sales stack up to pre-pandemic levels.
Published: July 21, 2022

We have heard mixed reports of how the swim season is shaking out this year, and checked in with national expert Kristen Classi Zummo, the apparel industry analyst at NPD.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series