Hey Dude Cutting Smaller Retailers as Parent Company Ramps Up DTC Strategy

Crocs Inc., Hey Dude’s parent, is mapping a go-to-market strategy that will follow in the footsteps of sister label Crocs when it comes to direct selling and its approach to wholesale partners.

Published: April 28, 2023By Kari Hamanaka

Crocs Inc.’s Hey Dude brand continues to see growth as its parent looks to refine its distribution strategy with a focus on larger retail accounts and going direct in some markets.

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Posted in: Executive Edition

Tagged with: Andrew Rees, Crocs, Hey Dude