Case Study: How One Pant Sparked Major Change at 686

The Everywhere Pant, a runaway hit that launched via social media and e-commerce, is the No. 1 seller by units on the 686 website. Along the way, it has sparked major change at the traditionally outerwear-focused company.
Published: April 29, 2021

686, most known for its snow outerwear, has embarked on an interesting journey over the past few years that is evolving the seasonality of its business and the way it brings products to market.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series