How Patagonia’s Surf Division is Managing Surging Demand

We talk with Jason McCaffrey, who leads the surf division globally, about how they are managing the demand in wetsuits, logo product and surf apparel, and the continuing challenges of late spring deliveries.
Published: June 16, 2021

As you can imagine given the popularity of surfing during the pandemic, business is going crazy for Patagonia’s Surf Division.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series