How Santa Cruz Skateboards is Handling its Fashion Moment

We spoke with NHS Vice President Jeff Kendall about what sparked the surge, how the company is managing demand, and how they are using the extra financial resources.
Published: April 22, 2019

We all know the skate hardgoods market can be challenging because of the ups and downs that come with participation and population trends.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series