I-SEA Reports 41% Global Growth as It Invests to Scale, Signs Big WSL Sponsorship Deal

Founded by Joey and Allison Santley with $60,000, no outside funding and zero debt to date, the eyewear company is investing in the WSL while expanding its infrastructure and team for future growth.

Published: January 16, 2026By Tiffany Montgomery

I-SEA surfer Jack Robinson wearing the Hudson; The I-SEA team at Surf Expo last week; a new style called the Easton; I-SEA Readers at Surf Expo. Photos by SESO and I-SEA.

San Clemente, Calif.-based sunglasses brand I-SEA is undergoing a significant phase of expansion, reporting a 41% increase in global revenue in 2025. As the brand celebrates its 10-year anniversary this month, owners Joey Santley and Allison Singer-Santley are focused on professionalizing operations and investing in infrastructure to support continued double-digit growth while remaining 100 percent independent — at least for now.

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