Is DC Shoes Poised for a Comeback?

“We’ve got our house in order,” DC Global Head of Marketing Michael Minter said. “We’ve got the product. We’ve got the marketing. We hope people who haven’t tuned into what DC is doing will look at this brand with fresh eyes.”
Published: July 21, 2021

We haven’t heard from DC Shoes in a while, and so we enjoyed talking with new Global GM Cory Long and Global Head of Marketing Michael Minter about the “green shoots” in the business we have been hearing about.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series