Is Sanuk on the Comeback Trail?

Sanuk GM Katie Pruitt tells SESO how the brand’s new owner and new team are breathing life into the long-struggling brand, including a Spring ’26 order book that is Sanuk’s strongest in 10 years.
Published: July 7, 2025

Nearly a year after footwear brand Sanuk was acquired by Canadian company Lolë Brands from Deckers Brands, Sanuk General Manager Katie Pruitt says the transition has brought “new, fresh energy” to the brand.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series