K2 Sports President on Mindbender Success, Winter Sales Trends, and the Rise of DTC

“All I can say is I would be concerned if I was the competition," John Colonna said. "Freeride is our category and I look forward to continuing to take back our market share from the European brands."
Published: January 11, 2021

We reached out to K2 Sports President John Colonna to find out how the company has adjusted to the pandemic, why K2 is growing again, the DTC plan, and what new products are coming.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series