Nike’s turnaround strategy to rebuild its business is showing early signs of success, particularly in its wholesale channel, North American market, and running category, according to executives on the company’s Q1 2025 earnings call Tuesday afternoon. While noting these initial wins, CEO Elliott Hill and CFO Matthew Friend acknowledged that significant work remains, especially in Greater China, the Nike Direct business, and the sportswear category.
THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.
If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.
