North Face President Steve Murray on Go-Forward Strategy

We spoke with Steve about how he ended up back at VF Corp., the changes he is making to The North Face’s strategy and how the brand is looking to rejuvenate the Americas business. We also asked Steve, a footwear industry veteran, about his big plans for North Face in that category.
Published: March 25, 2021

Our old industry friend Steve Murray, who served as President of Vans for many years, is now the Global Brand President of The North Face.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series