Outerknown and Firewire CEO Dylan Slater on New Headquarters, Wholesale Growth, and Current Consumer Sentiment

In an interview with SESO, Slater discusses the strategic decision to consolidate Outerknown, Firewire, and Slater Designs operations under one roof in Carlsbad, Calif., an update on the Outerknown wholesale push globally, and how the company is navigating current trade uncertainties.

Published: July 29, 2025By Tiffany Montgomery

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Outerknown and Firewire CEO Dylan Slater, left, with Jack Schwaner, co-owner of Hobie Retail, at Outerknown's 10-year anniversary celebration; Kelly Slater, right, with a boardshort from his new namesake collection for the surf channel coming next spring. Photos courtesy of Outerknown.

Dylan Slater, CEO of Outerknown and Firewire Surfboards, is 14 months into leading the newly united brand portfolio that includes Outerknown, Firewire Surfboards and Slater Designs.

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Posted in: Executive Edition

Tagged with: Dylan Slater, Firewire Surfboards, Outerknown