Latest Executive Edition

686 Marketing Director Brent Sandor and 686 owner Mike West - Photo by Shop-eat-surf

686 executives on major product and marketing changes

Owner Mike West and new Marketing Director Brent Sandor share details on the big product line changes, why…

Executive Edition September 23, 2014
Oakley South Pacific Managing Director Justin Andrews - Photo courtesy of Oakley

Oakley South Pacific leader on plans and strategies for the region

A look into Oakley's Melbourne office and an interview with Oakley South Pacific Managing Director Justin Andrews about…

Executive Edition September 18, 2014
Easey Street's founders Mark Grayson and James Lanyon. Photo by Shop-eat-surf.

Award-winning Melbourne agency shares sales strategies for Nike SB, Volcom, Nixon

SES talks with the Easey Street partners about their creative space, virtual showings, skateboard culture in Australia and…

Executive Edition September 17, 2014
Kirra Surf's store manager

A visit to Billabong's massive Kirra Surf Shop

Lots of photos of Billabong’s Kirra Surf Shop on the Gold Coast of Australia. It's billed as the…

Executive Edition September 10, 2014
SIA Director of Research Kelly Davis at SIA in January - Shop-eat-surf file photo

Intriguing specialty, chain and online snow sales trends

A talk with SIA's Kelly Davis about some of the interesting snow market trends, including the significant changes…

Executive Edition September 10, 2014
Modom team rider Craig Anderson

Modom co-founder on expansion plans and brand strategy

Torquay local Jack Perry and his partner wanted to create a more modern and fresh surf accessories brand.…

Executive Edition September 9, 2014
A Zumiez store in Orange

All hail Zumiez – and Blue Tomato

Once again, Zumiez is a top performer at the mall. Details about the retailer's Q2, expansion plans, comments…

Executive Edition September 5, 2014
Quiksilver details plans to

Quiksilver details plans to improve business with core accounts

Revenue in the wholesale channel declined substantially again for Quiksilver in Q3, and CEO Andy Mooney outlined ways…

Executive Edition September 4, 2014
The new team at Quiksilver had high hopes for the Nyjah Vulc. CEO Andy Mooney commented on its performance during an earnings call today.  Photo courtesy of DC.

Details about the struggles at DC, including the big decline in the Americas

Quiksilver executives discussed the issues at DC, had some interesting comments about the Nyjah Vulc, and shared their…

Executive Edition September 4, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series