Latest Executive Edition

Quiksilver Chief Marketing Officer Nick Drake - Photo by Shop-eat-surf

Quiksilver makes major marketing shift to digital – plans for Quiksilver, DC and Roxy

Details on the marketing strategies for Quiksilver, Roxy and DC developed by the new marketing team at the…

Executive Edition June 18, 2014
Details on DC's move into

Details on DC's move into vulcanized canvas, including photos

Quiksilver CEO Andy Mooney gave an overview of DC’s plans for Spring ’15 at the Quiksilver, Roxy and…

Executive Edition June 11, 2014
Quiksilver's new AG47 Amphibian footwear

Mooney details major new Quiksilver footwear plans for Spring '15

Andy Mooney unveiled major new plans and strategies for Quiksilver brand footwear at the sales meeting Monday night,…

Executive Edition June 11, 2014
Andy Mooney giving his presentation at the Quiksilver Spring '15 sales meeting

Mooney outlines Quiksilver boardshort and short strategy and pricing for Spring '15

CEO Andy Mooney details the Quiksilver brand's apparel, boardshort and shorts strategy for Spring '15, including pricing.

Executive Edition June 10, 2014
A slide from Andy Mooney's presentation at the Quiksilver sales meeting Monday night

Roxy respositions Outdoor Fitness line, Mooney comments on Hollister overtures

CEO Andy Mooney details how Roxy's Outdoor Fitness line will change, comments on Hollister, and describes how the…

Executive Edition June 10, 2014
Quiksilver CEO Andy Mooney outlines the new tools and strategies in place to help drive growth for Spring '15

Quiksilver CEO outlines key Spring '15 strategies

Andy Mooney gives an overview of key business strategies for Spring '15. The company invited SES and several…

Executive Edition June 10, 2014
The Shop Next Door includes a coffee shop

The Shop Next Door owner on remaking the surf shop model, what brands are selling, and more

Taylor Eaton owns the taste-maker store in Manly Beach near Sydney. He tells us how he has tried…

Executive Edition June 8, 2014
Rusty owner and Australian CEO Geoff Backshall - Photo courtesy of Rusty

Rusty owner on changing Australian wholesale landscape, retail plans, more

Rusty Australia CEO Geoff Backshall on the changing dynamics in the Aussie market, Rusty’s evolving strategies and retail…

Executive Edition June 4, 2014
Wholesale results batter

Wholesale results batter Quiksilver Q2; New pricing strategy announced

Quiksilver results disappoint, and CEO Andy Mooney announces major strategy changes around price. Plus, results by brand and…

Executive Edition June 2, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series