Latest Executive Edition
Bruce Beach, Luke Egan, Tom Ruiz detail strategy and positioning of new brand, Depactus
An interview with the Depactus partners about the brand's mission, where it will sit in the market, marketing…
Executive Edition July 6, 2014
The new Rusty North America targets a younger, more progressive customer
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S.…
Executive Edition July 2, 2014
Sanuk's new leadership team launches major product expansion
Sanuk is embarking on a major new phase of its development under parent company Deckers. President Jake Brandman…
Executive Edition June 27, 2014
Nike details Action Sports, Converse revenue for Fiscal 2014
Nike detailed Fiscal 2014 revenue for its Action Sports division, which now includes Hurley in its results, in…
Executive Edition June 26, 2014
O'Neill Asia Pacific GM on regional trends, retail plans, more
An interview with Michael Neil about O'Neill's first flagship store in Australia, O’Neill’s plans for retail in the…
Executive Edition June 22, 2014
Quiksilver makes major marketing shift to digital – plans for Quiksilver, DC and Roxy
Details on the marketing strategies for Quiksilver, Roxy and DC developed by the new marketing team at the…
Executive Edition June 18, 2014
Details on DC's move into vulcanized canvas, including photos
Quiksilver CEO Andy Mooney gave an overview of DC’s plans for Spring ’15 at the Quiksilver, Roxy and…
Executive Edition June 11, 2014
Mooney details major new Quiksilver footwear plans for Spring '15
Andy Mooney unveiled major new plans and strategies for Quiksilver brand footwear at the sales meeting Monday night,…
Executive Edition June 11, 2014
Roxy respositions Outdoor Fitness line, Mooney comments on Hollister overtures
CEO Andy Mooney details how Roxy's Outdoor Fitness line will change, comments on Hollister, and describes how the…
Executive Edition June 10, 2014
