Latest Executive Edition

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African Surf Brand Mami Wata Debuts in U.S. With Premium Accounts

We talk with owners Nick Dutton and Selema Masekela about the brand’s founding, distribution plan, U.S. expansion and…

Executive Edition April 8, 2022
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Shelta’s Booming Demand Creates a Crossroads for the Brand

Fisherman, hunters, watermen and sailors around the country have embraced Shelta because of its patented no-flop brim. Owners…

Executive Edition April 6, 2022
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Vuori CEO on Swim and International Expansion

A talk with Joe Kudla about the brand’s launch of women’s swim, the international push, and how Vuori…

Executive Edition April 4, 2022
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John Florence and Pat O’Connell on Florence Marine X’s First Full Line

An interview with the Florence Marine X leadership about the brand's intriguing membership model, the most successful products…

Executive Edition April 1, 2022
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Moody’s VP Explains Boardriders’ Credit Rating Downgrade

Moody's also notes positive trends in the business that lead to one metric being upgraded.

Executive Edition March 30, 2022
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So Cal Swim Brand with Aquatic Roots Expands into Surf

Jolyn believes there is a white space between the more fashion-oriented Roxy and Billabong’s of the world, and…

Executive Edition March 28, 2022
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Rip Curl Owner Open to Acquiring Other Brands

Plus, lots of details and numbers about Rip Curl's business in the first six months of its fiscal…

Executive Edition March 25, 2022
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Nike Unveils Next Phase of Wholesale Strategy

Nike executives discussed the role of wholesale in the company's strategy and how they plan to work with…

Executive Edition March 24, 2022
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What Worked at Christy Sports This Season

We walk the Park Meadows store near Denver with Director of Marketing Randy England and Store Manager Bob…

Executive Edition March 24, 2022
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series