Latest Executive Edition

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Burton Executives on Remaking Analog

We talk to Burton’s Executive Creative Director Adrian Josef (AJ) Margelist and Chief Product Officer Chris Cunningham about…

Executive Edition February 24, 2022
boardriders ArneArens

Boardriders CEO on Evolving Brand Strategies and More

We talk with Arne Arens about that refreshed positioning for Quiksilver, Billabong Men's and Women's, RVCA and DC.…

Executive Edition February 22, 2022
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Backcountry CEO on Go Forward Strategy

We had a very informative talk with Backcountry CEO Melanie Cox about how many stores the online retailer…

Executive Edition February 17, 2022
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What’s Selling at Influential 303 Boards

303 is one of those premiere skate shops that all the brands want to collaborate with. We talk…

Executive Edition February 15, 2022
Zupply active glasses

Mandy Fry on Z Supply’s New Activewear and Sunglass Lines

We talk to President Mandy Fry about the new lines and about Z Supply's growth numbers overall. Plus,…

Executive Edition February 14, 2022
JohnColonna elevateoutdoorcollective

K2-MDV CEO John Colonna on Structural Changes, New Company Name, and More

K2-MDV Holdings announced this week that the company is merging the two divisions, which previously operated separately, under…

Executive Edition February 13, 2022
RyanImmegart ToddHymel Volcom Liberated

Liberated Brands on Plans for Spyder and Business Trends at Volcom

Liberated Brands now has the master license for Spyder as well as Volcom. CEO Todd Hymel and CMO…

Executive Edition February 12, 2022
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Rumpl Looks to Expand in Surf Market and Beyond

We talk to Rumpl Co-Founder and CEO Wylie Robinson about the strategy for the outdoor brand, which has…

Executive Edition February 7, 2022
Columbia OmniHeat infinity

Columbia Executives Use “Exceptional” and “Phenomenal” to Describe Key Parts of Business

Details about why the company - home to the Columbia, Sorel, Mountain Hardwear and Prana brands - is…

Executive Edition February 4, 2022
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series