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File photo courtesy of Macy's

Macy’s Looks to Brands to Help on Potential Tariff Hit

Not surprisingly, there was a lot of talk about tariffs on the Macy’s earnings conference call Wednesday. Elevated…

Executive Edition May 16, 2019
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Outerknown’s Strategy for the Women’s Market

Creative Director John Moore tells us about the approach Outerknown is taking in women's and how they are…

Executive Edition May 14, 2019
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Smith Gets Good Reviews from Parent Company Safilo

Smith was a hot topic on parent company Safilo’s Q1 earnings call last week.

Executive Edition May 13, 2019
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Hot-Selling Shelta Sun Hats Propel Former Surf Retailers to New Markets

How the Schulz brothers of K-5 fame created a functional product that has been embraced by hardcore fisherman…

Executive Edition May 9, 2019
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Slow Start to Spring for Salt Life

Delta Apparel detailed Salt Life's Q2 financials in an earnings call yesterday.

Executive Edition May 7, 2019
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How Yeti is Expanding its Brand Reach

Yeti continues to use a wide array of strategies to widen its brand reach and attract new customers.

Executive Edition May 6, 2019
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VF’s Big Move to Denver Through Eyes of Eagle Creek

We spoke with Eagle Creek President Roger Spatz about how the big move is unfolding at Eagle Creek,…

Executive Edition May 6, 2019
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How ambsn is Navigating a Suddenly Crowded Space

Ten years ago, ambsn was the only brand in surf selling very short boardshorts with bright colors and…

Executive Edition April 30, 2019
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How Hydro Flask Continues to Grow

Hydro Flask was a hot topic on its parent company's earnings conference call Friday.

Executive Edition April 29, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series