PARKIT Founders Find Success with $200 Beach Chairs Thanks to Innovation

Now Steven and Lauren Wilcox are struggling to keep up with surging demand, including in the wholesale channel at accounts ranging from Sun Diego to Scheels, as retailers realize the chairs sell even with the elevated price tag.
Published: November 7, 2024

When people first hear about PARKIT, there’s a bit of shock.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series