Pura Vida Expands into Apparel

“It feels like it’s time to have a new surf brand for younger females,” Co-Founder Paul Goodman said. Plus, details about the brand's first retail store slated to open soon in San Diego.
Published: May 5, 2021

Bracelet brand Pura Vida, which is already very popular with teenage girls, is expanding into apparel.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series