REI Action Sports Leader on Early Snow Trends, Navigating the Pandemic

We talk to Ben Johns about what winter gear is selling and the new, innovative digital tools REI has added to serve customers.
Published: November 5, 2020

After hearing about brisk early sales in some winter equipment categories at REI, SES followed up with Ben Johns, REI General Merchandising Manager for Action Sports.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series