Retail Check-In: Curl Surf Walks Line Between Surf Lifestyle, Fashion Boutique

Owners Susan and Sammy Duvall walk SES through the store, which has one of the highest volumes in the industry. They discuss business trends, merchandising mix, and brands that are selling well.
Published: March 20, 2023

“Right now, we have a lot of tailwinds,” Sammy said. “We’ve got a lot of momentum and momentum is a good thing. We believe in the way we do things and so we’ll stick to the blueprint and hopefully the economy stays good and everybody in the industry does well.”  

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series