Rhythm Revamps Production Calendar to Drive Freshness

We spoke with Global GM Josh Barrett and U.S. Sales Director Marshall Graves about how the brand has retooled its production calendar to release frequent, quick strike fashion drops while at the same managing risk for both the company and retailers.
Published: May 5, 2022

When I toured key industry accounts last summer and fall, Rhythm was a brand I kept hearing good things about from retailers.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series