Rumpl Takes a Fresh Approach to Black Friday as It Looks to Rightsize Business

The Portland-based blanket maker couldn’t keep up with demand through the pandemic. Now, the company is rightsizing its inventories and workforce, says co-founder and CEO Wylie Robinson.
Published: November 25, 2024

After experiencing unprecedented growth through the pandemic, the team at Portland-based Rumpl saw no signs that demand would soften for its outdoor blankets as the world returned to normal.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series