RVCA Global GM on Sales Trends, Category Strategies, and a New Leadership Team

A talk with Brad Blankinship about personnel changes, what categories RVCA is now focusing on, how next year is shaping up, and plans for the booming RVCA Sport line.
Published: August 31, 2020

It has been nearly a year since Brad Blankinship returned to RVCA to lead the company as Global General Manager.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series