Shelta’s Booming Demand Creates a Crossroads for the Brand

Fisherman, hunters, watermen and sailors around the country have embraced Shelta because of its patented no-flop brim. Owners Jurgen and Tom Schulz discuss the challenges created by Shelta's success in the midst of a pandemic.
Published: April 6, 2022

Former surf retailer Jurgen Schulz thought he was starting a fun little side project when he launched Shelta hats about six years ago.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series