So Cal Swim Brand with Aquatic Roots Expands into Surf

Jolyn believes there is a white space between the more fashion-oriented Roxy and Billabong’s of the world, and the older, more athletic styles of Prana and Athleta. As part of its push, the brand has aligned itself with surfers such as Courtney Conlogue, Tia Blanco, Malia Ward and @CurvySurferGirl Elizabeth Sneed.

Published: March 28, 2022By Tiffany Montgomery

A Southern California-based women’s swim brand with deep roots in aquatics is expanding into the surf and beach market.

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Posted in: Executive Edition

Tagged with: Jolyn, Mondy Herndon