Solo Brands CEO John Larson’s Very Turbulent Year

Larson details how the Solo Stove and Chubbies parent company regained NYSE compliance, and how he plans to stabilize the company by rebuilding wholesale partnerships, cutting costs and driving innovation.
Published: December 9, 2025

On John Larson’s first official day on the board at Solo Brands in early February, then-CEO Chris Metz resigned after one year on the job. The board turned to Larson, who has an extensive background in the automotive industry and private equity, and asked if he would step in as interim CEO.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series