Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More

With so much uncertainty in the market right now, we asked several brand executives about sales trends at retail, order books for 2026, and how their companies are approaching tariffs.

Published: September 11, 2025By Tiffany Montgomery

Cory Higgins of Jetty; Dale Rhodes and Mac Beu of Katin; Matt Keenan of BN3TH; Rusty Meador and Tyler Nelson of Beach & Barn. Photos by SESO.

Clockwise from top left: Cory Higgins of Jetty; Dale Rhodes and Mac Beu of Katin; Matt Keenan of BN3TH; Rusty Meador and Tyler Nelson of Beach & Barn. Photos by SESO.

While at Surf Expo, we asked brand executives what they are seeing in the market with consumer spending, how tariffs have impacted product prices for 2026, and more.

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Posted in: Executive Edition

Tagged with: Beach & Barn, BN3Th, Jetty, Katin