Talking Brand Trends with South Coast Surf Shop

Head Buyer and Co-Owner Heather Shields shares lots of juicy info about what is selling, brand changes on the floor, and much, much more.
Published: May 28, 2021

In our store tour in San Diego, we spent time with Heather Shields, the co-owner and head buyer at South Coast Surf Shops.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series