Talking Retail with East Coast Legend Greg “Grog” Mesanko

Greg owns a high-volume Billabong store in a wealthy New Jersey suburb, and you can still find him working on the floor every day. We talked to him about what the past 18 months have been like and what he's learned along the way.
Published: October 18, 2021

On our trip in New Jersey in mid-September, we dropped by the Billabong store in the affluent town of Shrewsbury that is owned by East Coast industry legend Greg “Grog” Mesanko.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series