Talking Strategy and Snow Business with New K2 Sports President

John Colonna on his plans for K2 Ski and Snowboard, how he thinks K2 can grow, what he thinks of Ride Snowboards, and the biggest surprise since he joined K2.
Published: November 7, 2018

K2 and other brands under the K2 Sports umbrella have not had an easy road in the past decade.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series