The Close Nike and Foot Locker Connection

In its 2020 annual report, Foot Locker disclosed the percentage of total company merchandise that comes from Nike. The number will surprise you.
Published: April 16, 2021

As Nike continues to winnow the number of retailers it sells to focus more on DTC and key wholesale partners, it’s interesting to see just how intertwined the brand is with some of its go-forward retailers. And, to see how dependent those retailers are on Nike.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series