The Impact of Tariffs on Outdoor and Surf: SESO Survey Results

SESO readers shared where they’re making cuts, the scope of price increases, their hiring outlook and other details about how tariffs are impacting their businesses.
Published: October 15, 2025

Nearly 200 surf and outdoor executives shared details about how they’re increasing prices, reducing expenses, slowing hiring and hunkering down for an uncertain fourth quarter and 2026 due to tariffs in a survey by SESO.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series