‘This Year Has Been Completely Different From Last Year’: MEC’s Chris Speyer on the Canadian Retailer’s Turnaround

Sales are up 15% for Mountain Equipment Company as the outdoor retailer works to restore trust with vendors, narrow its brand mix, and capitalize on patriotic shoppers.
Published: October 22, 2025

Mountain Equipment Company’s sales have improved, and trust is being restored with vendors after several challenging years at the Vancouver, B.C.-based outdoor retailer.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series