Trail Running Footwear Competition Heats Up

HOKA, Altra and On are leading the trail running pack, but new competitors such as Arc’teryx, KEEN and Norda are presenting more options than ever for the growing number of enthusiasts in the sport.
Published: November 17, 2025

The trail running footwear category, long dominated by established players like HOKA, Altra, and On, is experiencing a surge of new competition. As the sport’s popularity grows, brands such as KEEN, Arc’teryx, and Norda are entering the fray, bringing fresh perspectives and innovative products to a tight-knit, community-oriented consumer base.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series