Trail Running Footwear Competition Heats Up

HOKA, Altra and On are leading the trail running pack, but new competitors such as Arc’teryx, KEEN and Norda are presenting more options than ever for the growing number of enthusiasts in the sport.
Published: November 17, 2025

Update 11/19/2025: This story was updated to include comment from Missy Gabriele, director of merchandising and visual merchandising, footwear, apparel and accessories, at Fleet Feet.

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Strategy & Planning Series
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Strategy & Planning Series