Vans President Doug Palladini on the Secrets to Vans Growth

A frank conversation about how Vans is managing its astounding growth, how Vans views wholesale partnerships in light of its robust direct business, the evolving retail DTC strategy, the brand's new approach to surf, and why Doug believes the industry's incestuous thinking has been its downfall.

Published: September 4, 2019By Tiffany Montgomery

Vans has grown into the most successful company the industry has ever seen.

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Posted in: Executive Edition

Tagged with: Doug Palladini, Vans, VF Corp.