Zumiez Q3 Sales Down Amid Market Volatility, Promotional Environment

The important industry customer provided an update on how major categories performed, including the continuing struggles in footwear, in addition to sales results for Black Friday weekend.
Published: December 1, 2023

A similar pattern of shopping closer to holiday is expected in the run-up to Christmas as Zumiez focuses on making sure its stores have the right assortment to battle the headwinds and prepare for what Work said is an expected “very strong” week just ahead of Christmas.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series