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Timeline: How Boardriders Was Born
A detailed look at the series of steps that brought two former rivals under one roof and under…
Executive Edition March 31, 2023
Authentic CEO – The Traditional Brand Model is Broken
In a letter to potential shareholders in 2021, Jamie Salter described himself as a big believer in brands.…
News March 31, 2023
New REI Collection Focuses on Inclusivity For Hikers, Backpackers
REI Co-op has rolled out a new collection focused on what the company is calling more approachable design,…
News March 31, 2023
Report on Outdoor Industry Sales Trends
(This story was updated on 7/21/2023.) The time is ripe for brands to release innovative products, and activewear…
News March 30, 2023
Retail Check-in: The Influential Prism Boutique
Dayna Mance’s recognizable –and highly Instagrammable – aesthetic has been perfected over the past decade. She talks about…
News March 29, 2023
I-SEA to Expand into Goggles, Continues Sunglass Growth
The price-right, stylish sunglass brand has grown its account base more than 200% since SES last checked in…
Executive Edition March 28, 2023
Oboz Posts Strong Sales On Supply Chain Recovery
Bozeman, Montana-based footwear brand Oboz posted gains in the fiscal first half of the year for New Zealand-based…
News March 27, 2023
Bluestar Alliance Makes an Acquisition
Hurley owner Bluestar Alliance announced Monday that it has acquired Amsterdam-based Dutch fashion brand Scotch & Soda, which…
News March 27, 2023
The Plan to Revamp Rab and Lowe Alpine Despite a Challenging Market
(This story was updated on 4/13/2023.) As the new U.S. Country Manager for outdoor gear and apparel brands…
News March 27, 2023
