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Bracken Darrell VF Corp

VF Corp.’s Transformation Designed for Profitability – With or Without Growth

More cost-cutting, AI-powered systems and wholesale growth in the U.S. will help VF Corp. meet its medium-term targets,…

Executive Edition October 31, 2024
Columbia

Columbia Sportswear Targets Young U.S. Consumers in Turnaround Plan

Columbia, Sorel, and Prana are still struggling against weak wholesale orders and warmer weather leading to low consumer…

News October 31, 2024
Liberated group

Authentic EVP David Brooks Shares Details About Market Week for New Boardriders Licensees

Authentic-owned brands including Quiksilver, DC, Billabong, RVCA, Von Zipper, Element, and Volcom showed product lines and marketing plans…

News October 30, 2024
Taree Marsh and Erica Loredo

Billabong and Ocean & Earth Win Big at the Australian Surf & Boardsports Industry Association Awards

All the results from the important awards in the Australian surf market.

News October 30, 2024
IMG 8673

Test Gallery – Keep Until Ad QA is Completed

This is a test gallery which we will remove when done testing.

News October 30, 2024
EoinComerford Daily

Opinion: The Outdoor Industry’s Affordability Problem and Why Used Product May Be the Answer

With increasing prices and growing income inequality, the outdoor industry faces an affordability problem. Unchecked, this problem will…

News October 30, 2024
North Face Adobe

The North Face, Timberland Show Improvement in VF Corp.’s Q2 Earnings

Read more about Vans’ performance last quarter on Shop Eat Surf, our sister site. The North Face’s revenue…

News October 29, 2024
Susie Kuhn Wolverine

Wolverine Worldwide Appoints Susie Kuhn to Active Group President

Susie Kuhn is joining Rockford, Michigan-based Wolverine Worldwide as president of the company’s active group, which includes Merrell,…

News October 29, 2024
Vans lifestyle

Vans Shows Improvement While Posting Q2 Revenue Drop

VF Corp. CEO Bracken Darrell sounded bullish about the prospects for a Vans turnaround, one of VF’s top…

Executive Edition October 28, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series