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TJX Ramps Up Sierra Expansion
The active and outdoor business Sierra is enjoying a trajectory much like its sister off-price brands in the…
News February 29, 2024
TJ Maxx Sister Brand Sierra Eyes Continued Growth in Active, Outdoor
CEO Ernie Herrman offered some thoughts on the active and outdoor off-price business during Wednesday’s earnings call and…
News February 29, 2024
Retail Check In With Rapid City’s Roam’n Around
PFAS, supply chains, and community involvement are all top of mind for one independent outdoor specialty retailer based…
News February 28, 2024
Urban Outfitters Brand Study Underway to Aid Turnaround
Net sales fell nearly 13% for the year as a comprehensive brand review aims to clarify the direction…
Executive Edition February 28, 2024
Pacsun Brand Exec Talks Creative Crowdsourcing, Leveraging Social Media
The company’s associate director of brand offers more insights on the launch of the Pacsun Collective and how…
News February 28, 2024
Macy’s to Shutter 150 Namesake Stores, Focus on Luxury
Bloomingdale’s and Bluemercury will expand over the next three years as the company also pumps investments into improving…
News February 27, 2024
Ski Brand Dynafit Targets Uphill Market In North America
In the past, many North American ski resorts had signs that said uphill skiers would be prosecuted for…
News February 27, 2024
Dickies Taps Smartwool Exec for Global Marketing VP Position
Denise Anderson is expected to join the workwear brand this month. Dickies and other VF-owned brands are under…
News February 27, 2024
10 Product Highlights from OMA Media Show
From headlamps and water purifiers to backpacks and car storage systems, outdoor brands had a wide variety of…
News February 26, 2024
