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StephenLease of Goodr resized

Hot-Selling Goodr Sunglasses Targets Outdoor, Active and Sports Markets

The fast-growing brand is bringing affordability, fashion, and functionality to the outdoor channel. Retailers say goodr’s strategy is…

News September 25, 2023
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Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation

Quiet Storm, Sun Diego, Katin, and Surf Expo are raising money for the Maui Sports Foundation, a nonprofit…

News September 22, 2023
Brian Beckstead Altra resized

Altra Doubles Down on Thru-Hiking, Doctor Attention

(This story was updated on 10/19/2023.) Shoe brand Altra Running has found success in at least two areas…

News September 21, 2023
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New Balance Numeric’s GM Reflects on 10 Years in Skate

Numeric General Manager Sebastian Palmer on the skate division’s future and growing importance within the $5 billion New…

News September 21, 2023
Rip Curl had record sales during parent KMD Brands' fiscal year 2023.

Rip Curl Restructure Complete as Parent KMD Looks to Long-Term Growth Plan

KMD CEO Michael Daly talked full-year results – including North America revenue numbers – office restructures, and the…

Executive Edition September 20, 2023
Birkenstock has filed paperwork to go public in the U.S.

Birkenstock IPO Filing Hints at Active, Outdoor Ambitions

German sandal maker Birkenstock is best known for its two-strap Arizona. Plans to take the company public with…

News September 19, 2023
Jeff Brusven is leaving Boardriders for the Levy Group

Boardriders Latest People Moves: Hiring Wave at Levy Group and More

Roxy and Dakine outerwear licensee the Levy Group, along with Vuori are the latest companies to nab former…

News September 19, 2023
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Salty Crew, FXD Workwear Seen as Future Growth Drivers for Globe International

Apparel, more than hardgoods, is expected to drive the business for Globe, per the company’s annual report. Plus,…

Executive Edition September 18, 2023
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What’s New: Seager Teams with Coors Banquet for 150th Anniversary Collab

The Western-inspired surfwear brand’s collection with Coors Banquet includes U.S.-made cowboy hats, apparel, and accessories.

News September 18, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series