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Taylor Murphy Kari Traa

Kari Traa’s People-First Marketing Strategy

North America Head of Marketing Taylor Murphy shares why the brand champions women in the outdoor industry and…

News September 24, 2025
Kim Ball of Hi-Tech Surf Sports and Hawaii Governor Josh Green.

Hi-Tech Owner Kim Ball’s Long Quest to Make Surfing an Official Hawaii High School Sport Pays Off

Ball has worked on elevating surfing as a statewide competitive sport for high school students for 29 years…

News September 24, 2025
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Steko Gets Loud at Surf Expo

“We're not anti-industry we're just saying, ‘Hey we're going against the grain, we're going to poke a little…

News September 24, 2025
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Tenōre Celebrates Waikiki Flagship Grand Opening

The 12,000 square-foot, two-story space in the Waikiki Shopping Plaza will be a store and cultural hub, echoing…

News September 23, 2025
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Revamped Sisstr Makes Big Push for Summer ’26

Sisstr held a party for retail accounts, athletes and friends of brand to celebrate the new direction at…

News September 23, 2025
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NikeSKIMS Collaboration with Kim Kardashian Debuts This Week

The debut line includes seven collections across 58 silhouettes, offering over 10,000 ways to combine different pieces.

News September 23, 2025
Salty Crew at Hi-Tech Maui.

Globe International Expects FY26 Growth as Salty Crew, FXD, and Globe Expand

However, the company's decision to exit non-strategic brands contributed to revenue and profit declines for the full year.

News September 23, 2025
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Holiday Sales Predictions Vary as Economic Uncertainty Lingers

Forecasts vary from fairly optimistic to pretty gloomy as the holiday season fast approaches.

News September 19, 2025
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Trump Delays TikTok Ban, Again

Oracle could be among new owners of reconfigured U.S. entity.

News September 19, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series