One of the industry’s biggest competitors had a tough month. The girls business at Hollister continues to struggle. Hollister’s parent company operates four chains: Hollister, Abercrombie & Fitch, Abercrombie and Ruehl.
Total company same-store sales: down 2 percent
Hollister same-store sales: down 4 percent
Hollister girls: down high single digits
Hollister guys: up low double digits
Strongest mens categories company-wide: graphic T-shirts, fleece, fragrance
Worst mens categories company-wide: active bottoms, jeans
Strongest women’s categories company-wide: graphic T-shirts, jeans
Worst women’s categories company-wide: knit tops, sweaters, skirts
Strong region company-wide: Northeast
Worst regions company-wide: South, Midwest
