The girls business is dragging down results at Hollister.
Here are the May same-store sales numbers for Hollister and the other Abercrombie and Fitch chains.
Companywide: down 1 percent
Hollister: down 7 percent
Guys: up low-single digits
Girls: down low-double digits
Abercrombie & Fitch: up 6 percent
Guys: up mid teens
Girls: down low-single digits
Abercrombie: down 10 percent
Boys: up low-single digits
Girls: down mid teens
Ruehl: down 24 percent
Mens: down high-single digits
Women: down mid 30s
Strong female categories companywide: jeans, fleece, swim
Weak categories: knit tops, graphic T’s, shorts
Strong male categories companywide: knit and fleece tops, fragrance, jeans
Weak categories: shorts, graphic T’s
Strong regions: U.S.-based tourist stores, international stores
Weak regions: New England, Midwest