A glimpse at Shaun White’s new Target line

Target is heavily promoting Shaun White's new clothing line which arrived in stores this month. I checked out the offering and price points online this morning to see how it turned out.

Published: May 13, 2013

Target is heavily promoting Shaun White’s new clothing line which arrived in stores this month. I checked out the offering and price points online this morning to see how it turned out.

I was looking online so couldn’t touch and feel the products to determine the quality, but from a design standpoint, the clothes look pretty good. The clothes have much more style than I typically see for boys at Target. I couldn’t help but think of all the kids in America who aspire to the action sports lifestyle and want to wear the cool brand names, but their parents are strapped for cash and wince at the prices.

It will be interesting to see how the line does. It includes young men’s and boys styles – T-shirts, jeans and pants, hoodies, polos and wovens and shorts.

Most of the young men’s styles appear to be already sold out online.

Here’s a glimpse at some of the boy’s styles and prices. Photos courtesy of Target’s website.

Shaun White TScreen T-shirts are $9.99 and the prints often have a sense of humor or an artistic flavor.

 

 

 

 

Shaun White poloPolos are modern and use bright colors. They sell for $12.99.

 

 

 

 

 

 

 

 

 

 

Shaun White skinny jeanBottoms include denim – even skinny styles – and corduroys for $19.99. Here’s a skinny gray jean.

 

 

 

 

 

 

 

 

Shaun White plaid shirt

 

 

 

A long-sleeve woven for $14.99.

 

 

 

 

 

 

 

Shaun White Purple plaid

 

 

 

 

A brightly-colored woven sells for $12.99.

 

 

 

 

 

 

Shaun White fleece

 

 

 

Last, but not least, the requisite hoodie with an all-over print. Hoodies are $17.99.

 

 

 

 

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series