Hoven CEO joins in Adrenalina proxy fight

Adrenalina said in a press release today that Hoven CEO Craig Lark is one of its nominees to the board of directors of Pacific Sunwear.

Adrenalina is attempting to elect four members to the board after its quest to buy PacSun failed.

The other three nominees include: Rob Gordon, senior vice president of marketing at Warner Bros. Records Inc; Scott Oshry,a partner in Zorbit Resources, a branding, design and manufacturing company for the beauty and cosmetic industry; and Vanessa Rousso, a professional poker player and game theory expert.

Adrenalina says it owns 3.2 percent of the outstanding shares of Pacific Sunwear.

Here’s the press release announcing the four board candidates:

Adrenalina Discloses Its Four Nominees for Election to the Pacific Sunwear Board
Friday February 13, 8:52 am ET

Slate Includes a Successful and Influential Mix of Individuals with the Expertise Necessary to Reinvigorate the Company’s Brand

MIAMI–(BUSINESS WIRE)–Adrenalina (OTCBB:AENA – News) disclosed today its slate of four director nominees for election to the Board of Directors of Pacific Sunwear of California Inc.  at the Company’s 2009 Annual Meeting of Shareholders. The Adrenalina Group, which beneficially owns 2,097,313 shares in the aggregate, or approximately 3.2% of the outstanding shares of the Company, announced on February 12, 2009 that it had delivered a letter to PacSun providing notice of its intent to run a proxy contest as well as a letter to PacSun’s Chairman & CEO, Sally Frame-Kasaks, citing the Company’s disastrous performance and calling for her immediate resignation.

“We are delighted that this talented group of individuals has joined our quest to increase PacSun shareholder value through a merger between Adrenalina and PacSun,” stated Ilia Lekach, CEO and Chairman of Adrenalina. “Enlisting their talents is a clear indication of the kind of fresh thinking we would bring to our efforts to improve the overall performance of PacSun.”

Adrenalina’s slate of nominees includes:

Rob Gordon
Rob Gordon has served as Senior Vice President of Marketing at Warner Bros. Records Inc. since April 2005. Prior to joining Warner Bros. Records Inc., Mr. Gordon served as Vice President of Global Marketing at Capitol Records from January 2002 to March 2005. Mr. Gordon received a B.S. in Management/Marketing from California State University.

Craig Lark
Craig Lark has served as the President, Chief Executive Officer and Managing Member of Hoven Sunglasses and Ammon Watches since December 2003. He has been extremely successful in building and marketing some of the world’s hottest brands. He has pioneered the rise of the premium sunglass industry, and has been a driving force in keeping it at the forefront of the action sports market for the past twenty years. Mr. Lark received a B.S. in Accounting from California State University.

Scott Oshry
Scott Oshry has served as Partner in Zorbit Resources, a branding, design and manufacturing company for the beauty and cosmetic industry, since founding Zorbit Resources in 2002. The company produces many different types of products and branding for some of the largest cosmetic companies in the world. Some clients include the Estee Lauder companies, Limited Brands, Victoria’s Secret Beauty, Bath and Body Works, BPI, Louis Vuitton /(LVMH), and many others. Mr. Oshry received a B.S. in Industrial Design from Art Center College of Design.

Vanessa Rousso
Vanessa Rousso is a professional poker player and game theory expert. After graduating as high school valedictorian, she received a full scholarship to Duke University where she graduated in just two and a half years with a B.S. in Economics. It was while attending the University of Miami School of Law in 2006 that Ms. Rousso earned 7th in the World Poker Tour World Championships–an event that prompted her later decision to pursue poker professionally. To date, she has earned over $2,000,000 in No Limit Holdem Tournaments. Ms. Rousso attributes her success to the vast knowledge base in game theory that she acquired during her studies at Duke. She has taught courses on game theory and poker across the globe–from Munich to Nassau and Las Vegas. She has also authored a legion of articles on the subject. Recently, Ms. Rousso launched the No Limit, No Profit Initiative, a not-for-profit organization devoted to finding creative ways for the poker community to fight poverty worldwide. A self-proclaimed adrenaline junkie, Ms. Rousso can be found skydiving, whitewater rafting, bungee jumping, and learning to pilot planes in her free time.

About Adrenalina

Adrenalina pioneered and branded The Extreme Store concept, which showcases top-quality athletic apparel, equipment and accessories in a fun, engaging retail entertainment format. Building on the popularity of the Adrenalina TV program, Adrenalina stores feature the FlowRider® wave machines for which it has exclusivity in retail locations. With over 1 million visitors to the stores per year, Adrenalina locations average 10,000 square feet and carry the best in extreme sports apparel, footwear, equipment and accessories from industry leaders and fashion brands such as Quiksilver, Billabong, Volcom, O’Neil, Reef, Crocs and Ed Hardy. Adrenalina has retail locations in Miami, FL; Orlando, FL; and Tampa, FL; and locations under construction in Denver, CO; Alpharetta, GA; Plano, TX; and Houston, TX. The Company has also secured an additional prime location in the New York Metro market. Adrenalina (AENA) is quoted on the Over The Counter: Bulletin Board.

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