April retail comps better than expected for some chains

April same-store sales were better than expected for several retailers.

Here is a report for some chains that carry action sports brands and a few competitors.

Same-store sales measure sales at stores open at least 12 months and compare results to the same period last year. It is considered the best indicator of a retailer's top line performance because it does not includes sales from new stores.

Zumiez

We reported the top line results yesterday and that results were better than expected. Here are some more details.

Published: May 13, 2013

April same-store sales were better than expected for several retailers.

Here is a report for some chains that carry action sports brands and a few competitors.

Same-store sales measure sales at stores open at least 12 months and compare results to the same period last year. It is considered the best indicator of a retailer’s top line performance because it does not includes sales from new stores.

Zumiez

We reported the top line results yesterday and that results were better than expected. Here are some more details.

April same-store sales: down 13.8 percent

Q1 same-store sales: down 15.3 percent

Week 1 – up 20 percent
Week 2 – down 21.4 percent
Week 3 – down 19 percent
Week 4 – down 19 percent

Strong category: footwear

Weak categories: Men’s, junior’s and boys apparel, accessories, hardgoods.

Regions: Stores west of Texas performed worse than than the rest of the chain and comped down in the high negative teen range.

Notes: Results were better than expected and the company raised its Q1 earnings guidance.

The Buckle

April same-store sales: up 18.2 percent

Q1 same-store sales: up 17.7 percent

April total men’s sales: up 8 percent

Strong men’s categories: denim, woven shirts, active apparel

Total women’s sales: up 39 percent

Strong women’s categories: denim, knit tops, active apparel, accessories, footwear

Accessories: up 40.5 percent

Footwear: up 26.5 percent

Urban Outfitters

First quarter results

Total company same-store sales, including direct segement: down 7 percent

Urban Outfitters stores: down 6 percent

Anthropologie stores: down 13 percent

Free People stores: down 23 percent

Three chains combined: down 9.6 percent

Notes: The company said the sales trend improved the latter half of April.

American Apparel

April same-store sales: down 7 percent

Macy’s

April same-store sales: down 9.1 percent

Q1 same-store sales: down 9 percent

Notes: April same-store sales were consistent with company expectations. Macy’s said Q1 earnings will be better than current Wall Street estimates.

Nordstrom

April same-stores sales: down 10.8 percent

Q1 same-stores sales: down 13.2 percent

Strong categories: women’s coats and dresses, junior’s apparel

Strong regions: Mid-Atlantic, South

Hot Topic

Total same-store sales: up 3.1 percent

Hot Topic stores: up 5 percent

Torrid stores: down 2.8 percent

Total Q1 same-store sales: up 7.1 percent

Hot Topic stores: up 9.6 percent

Torrid stores: down 1.7 percent

Notes: April sales were weaker than expected.

Abercrombie & Fitch

Total same-store sales: down 22 percent

Abercrombie & Fitch stores: down 17 percent

Abercrombie stores: down 27 percent

Hollister: down 26 percent

Ruehl: down 30 percent

 

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Strategy & Planning Series