Here are some details about two upcoming events. One is the BRA Retail Survivor Series at Surf Expo in August, the other the Action Sports Conference being put on by group Y and ESPN next Thursday in conjunction with the X Games.
Retail Survivor Series
The event is Aug. 19 at the Orange County Convention Center in Orlando, one day prior to the opening of Surf Expo.
The primary purpose of the Retail Survivor Series is to educate specialty retailers and provide the tools necessary to continue to survive the market and increase profitability. The Retail Survivor Series is an eight track program with the first two tracks running simultaneously in August:
Course I – Merchandising
Includes analytical trends, pricing and promotion, OTB, inventory budgeting and control, cash flow structuring and private label production.*
Course II – Digital Retailing
Includes online retailing, driving web traffic, web analytics, social marketing and targeting the youth market.*
A complete schedule of seminars will follow soon. In the meantime, please see below for a course outline.
Seminars and Topics
Merchandising
Analytical Trends and Directions in Retailing
Going Local: Breaking Boundaries in Pricing and Promotion Strategies
Using Science to Enhance Art: The Power of Data to Improve Profitability
The Quest for Improved Inventory Accuracy – Inventory Management Analytical Trends and Directions in Retailing (OTB)
Improving NET profits for Today’s Specialty Retailer
How to Read a Profit and Loss (PNL) Statement
Positioning Your Brand for a Private Label Boom
Hardgood Merchandising Panel
Digital Retailing
The State of Retailing Online
The Digital Channel: Retail’s New Growth Engine
Driving Web Traffic: The Basis of Internet Marketing
Tech Tools: 10 Things You Can Do to Improve Your Website
Tips for Successful Search Engine Marketing – Strengthening Your SEO
The Web 2.0 & Social Marketing: The Machine is Us/ing Us – Twitter, Blogging
The Youth Market and Texting
Tips for Web Analytics: Tracking Offline impact of Online Marketing
Tech Panel
Click here for more information.
Action Sports Conference
Here is the information from group Y about the event on July 30. I’ll be moderating a discussion with CJ Olivares, general manager of Fuel TV.
Join more than 200 industry leaders and decision-makers from both endemic and non-endemic corporations for a day-long industry conference composed of multiple panel discussions and keynote speakers, covering topics focused around action sports and youth marketing. The conference will consist of influential key note speakers, panels of marketing and brand personnel, athlete insights, brand strategy, behind-the-scenes tours, and an inside view into what makes the Super Bowl of action sports (aka the ESPN X Games) tick. Confirmed speakers include;
Rick Alessandri — Senior VP and Managing Director at X Games
Mark Borden — Senior Editor at Fast Company
Tim Buche — President at Motorcycle Industry Council
Rob Campbell — Publisher at Transworld Business
Bill Carter — Partner at Fuse Marketing
Braden Dahl — Strategic Business Unit Manager, Action Sports at New Era
Vipe Desai — Director of Marketing at Monster Energy
Kathleen Gasperini — Co-founder & Senior Vice President at Label Networks
Brad Lusky — Exec. Vice President, Action Sports at Wasserman Media Group
Pat McIlvain — VP Global Sports Marketing at Oakley
Jessica Mendoza — President, Women’s Sports Foundation
Troy Michels — Team Lead, Lifestyle Marketing at Target
Tiffany Montgomery — Founder, Shop-Eat-Surf
CJ Olivares — General Manager of FUEL TV
Scott Paridon — VP Production & Development of FUEL TV
Kevin Robinson — Professional BMX Freestyle Rider & X Games gold medalist
Gary Ream — Owner of Woodward Camp
Adam Sanderson — SVP Brand Marketing of Disney-ABC Cable Networks Group
Ron Semiao — Senior Vice President, ESPN Films & Creator of ESPN X Games
Miki Vuckovich — Executive Director of the Tony Hawk Foundation
with more speakers to be announced
COST
Pre-Registration Rate: until July 20th — $195
Late Registration: July 21 to 28 — $245
THE ACTION SPORTS CONFERENCE REGISTRATION PACKAGE INCLUDES:
A full day of compelling panel sessions, hosted in an exclusive VIP location overlooking the action of Day One of X Games, with access to X Games competitions and more.
Structured networking opportunities with influential action sports industry executives
Conference book and gift bag
There will be no walk-up registrations for this conference
To register, click here.
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