Industry vet Jim Shubin moderates a panel hosted by groupY and FuelTV tonight, on the “inner workings of the La Jolla Group.”
Executives from the company and its brands – Rusty, O’Neill Clothing, Lost & Metal Mulisha – are scheduled to discuss:
- The dynamics of having multiple brands under one roof
- Developing and designing a collection from A-Z
- The importance of maximizing athlete relationships to engage & influence brand perception and purchase behavior.
Scheduled speakers include:
- Bill Bussiere , LJG President & CFO
- Steve Ward, O’Neill VP of Marketing, All Categories and VP of Sales, O’Neill Men & Boys
- Michelle Devine, O’Neill VP of Sales, Juniors & Girls
- Ryan Rush, O’Neill VP Men’s M&D
- Michael Tomson, Design Consultant
- Ryan Divel, Lost VP Sales & Marketing
- Ryan Hagy, Metal Mulisha Marketing
After the discussion, guests can mingle and enjoy complimentary drinks and appetizers – and a holiday gift bag at the end of the night.
Registration
$30 at the door (cash only), at the La Jolla Group HQ, 14350 Myford Rd., Irvine, Calif.
Doors open at 6:30 p.m. Appetizers, drinks, beer and wine will be provided.
An added bonus for those who attended the Shop-eat-surf Executive Roundtable on Tuesday: groupY will give you free admission to the La Jolla Group panel discussion.
The panel discussion will begin promptly at 7:30 p.m.
Click here to go to the groupY web site for more information.
